When your customers think of getting their car repaired, or purchasing new tires, they shouldn’t think of anyone else but you!
When your customers meet new neighbors and new coworkers, the first thing they should think is, “I need to tell them about my great mechanic!”
That’s called “Top of Mind Awareness,” or TOMA. When you’ve got TOMA, you’re golden!
Earning TOMA isn’t hard, but it is a lot of work and requires persistence, careful planning, and a strategic system. Try too hard, and your customers will be annoyed. Do too little, and you’ll only be one of a couple of auto repair shops they would recommend. It’s a fine line to walk, but we know how to walk it.
Contact us today, and we’ll help you put together a system to Earn TOMA, and much more!