There is the possibility that this step can carry with it a sense of insincerity. However, if you can position your business as genuine, and sincere, the dividends will be great.
There are many ways to invest in your community. Some of them come to you as opportunities to buy an ad in a high school year book. Some of them look like charitable donations to local non-profits.
The trick is to use these opportunities, or even create them for yourself, so you are able to give back to your community, while growing your business at the same time. As you grow your business, you will be able to give more back… you get the idea. This is similar to developing JV’s, except your community is the “business” you’re partnering with!
Let us help you find ways to give more and more away, and simultaneously grow your business.