There’s a chance, though it’s a small one, that you are already charging as much as you possibly could for your services. My guess is, if you’re like most people, you have positioned your business in such a way, that you are either known for being the “low price leader” or being “competitively priced.” That’s an easy place to position yourself, but a hard place to earn much of a living.
You’ve basically positioned your business so that you’re in a constant race to the bottom. You’ve got to keep prices so, so you have to keep costs low. Since you have to keep costs low, the skill and experience level of your employees is limited, the “perks” you can offer your customers are few, and the atmosphere of your waiting room lacks something to be desired. Also, since you’re the low cost leader, you tend to attract a certain type of customer that may not be willing, or able, to invest in the most profitable services or products you offer.
Do you see the problem?
What if you positioned yourself differently? What if you charged more, because the perceived value of what you offered was more? Don’t limit what you have to offer to just the services you perform in your shop. You can upgrade the entire experience of coming to your shop. It’s not hard.
Don’t get involved in a rat race to the bottom of the pricing scale. Let us help you position yourself so that your current customers, and your new ones, see your services as more valuable than your competitors’.