Author Archives: B. Simmons
Where can you give back, and still receive?
There is the possibility that this step can carry with it a sense of insincerity. However, if you can position your business as genuine, and sincere, the dividends will be great. There are many ways to invest in your community. … Continue reading
Who would be happy to send you their customers?
It might seem weird to think that there are other businesses out there that would be happy to send you their customers, but there are. There are hundreds of businesses out there that you aren’t in competition with. Those businesses … Continue reading
Do your customers’ “friends” know about you?
The internet has leveled the playing field. Your website can be as productive for you as the bigger shops and the chains’ sites are, but the real game changer is online social media (i.e. Facebook, Twitter, etc.). Through social media … Continue reading
Who do your customers think of first?
When your customers think of getting their car repaired, or purchasing new tires, they shouldn’t think of anyone else but you! When your customers meet new neighbors and new coworkers, the first thing they should think is, “I need to … Continue reading
What is your website doing for you?
Your website should be one of your greatest assets. It should be working around the clock…. bringing in new customers preselling service and maintenance packages collecting contact information and automatically sending promotions collecting customer reviews and promoting the good ones … Continue reading
Are you wasting your first impression?
You only get one chance to make a first impression, and in business you usually only get one chance to make any impression if the first one isn’t a good one. So why are you trusting people with no training … Continue reading
Have you claimed your customers?
Most businesses operate with the mentality that their customers choose them, but that’s backwards. Once someone has visited your shop, they should never even consider going somewhere else. That begins with a good experience that includes respectful, honest, and valuable … Continue reading
What is your service worth?
There’s a chance, though it’s a small one, that you are already charging as much as you possibly could for your services. My guess is, if you’re like most people, you have positioned your business in such a way, that … Continue reading
What makes your business unique?
Let’s face it, auto repair shops are a dime a dozen. They’re on every corner, and even conveniently located where we buy our groceries and and clothes. If you want to compete, you’ve got to be different. But how? There … Continue reading
Are you doing the right thing?
If you’re going to do something, do it right. That’s a great principle to live by, but how to you know if what you’re doing is right? In business, you are probably doing lots of stuff, but how to you … Continue reading