You only get one chance to make a first impression, and in business you usually only get one chance to make any impression if the first one isn’t a good one. So why are you trusting people with no training to be your first impression?
People get their first impression of your auto repair shop in one of two ways: a phone call or a sales person.
Most people will call a repair shop before they come in. They usually price shop or try to schedule service ahead of time. What are you doing to make sure the people who are answering the phones, are getting those people in the door? How quickly do they have to answer the phone? What are they supposed to say when they answer the phone? What happens if no one is available to answer the phone? What happens when people call after hours? You’re spending how much money on an ad in the phone book, and the person answering the phone hasn’t even been trained on how to properly answer the phone?
You might think that once people are in your shop anyone can handle the sales job, and it might be true that anyone can get their estimate or work order wrote up, and the keys back to the guys in the shop. However, if that’s all your sales staff is doing, they’re not doing nearly enough.
You have paid good money to get people to call your shop, or come in to your waiting room, but you’ve most likely dropped the ball when it comes to getting the most out of each call or visit. Don’t keep wasting those first impressions! Contact us today, and we will help you make sure you are maximizing every opportunity that comes your way!